gems, AI, artificial intellegence, pyschology, Cambridge Analytica

A prominent data analytics firm that worked with President Trump's campaign exploited Facebook data to harvest millions" of profiles of U.S. voters without their authorization, according to a whistleblower who once worked to help acquire the data. On Friday, Facebook announced Cambridge Analytica — the firm that was created by billionaire donor Robert Mercer, previously run by Steve Bannon, who went on to become White House chief strategist, and received $5.9 million from Mr. Trump's 2016 presidential campaign — has been suspended for violating the social media company's standards and practices. Christopher Wylie, who worked to help obtain the data, told Britain's The Guardian that Cambridge's entire operation was designed to "exploit" what they knew about people from their profiles and "target their inner demons." Cambridge Analytica specializes in "psychographic" profiling that allows them to predict the voting likelihoods of individual people based on personality — and Facebook is a treasure trove for information like that."